Pad:
The Guide to Ultra-Living
by Matt
Maranian
Published
by Chronicle Books
216 pages,
2000
Buy it
online


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Martha Stewart on Acid
Reviewed
by David Middleton
Ever wonder what to do with those yards
and yards of fake fur taking up space in your closet? Or
pondered how to turn your spare room into the seductive
jungle den of your dreams? Wonder no more because in
Pad: The Guide to Ultra-Living, author Matt
Maranian shows you exactly how to do it all.
If you locked Martha Stewart in a room painted hot pink
with a bushel of rattan, several dozen tikis, some bright
orange and green Day-glo paint, a few thousand square yards
of purple shag carpeting, some broken furniture from the
local secondhand store, a hot-melt glue gun and a pitcher of
LSD-laced iced tea (brewed using the finest Darjeeling she'd
no doubt grow herself), she just might come up with some of
the interiors showcased in Pad: The Guide to
Ultra-Living by writer, author, vintage clothing store
owner and "feeble banjo player" Matt Maranian, whose work
has appeared in Glue, bOING bOING, British Esquire
and Wired, among others. A cross between a garage
sale junkie's wet dream and an interior designer's
nightmare, Pad covers a lot of ground between
tasteless and tasteful. This is kitsch to the max;
ultra-kitsch; hyper-kitsch; Kitsch-O-Rama.
Maranian approaches his subject from a couple of
angles. The first is voyeuristic: We get to peer into other
people's kinks, eccentricities and questionable taste.
Illustrated by the fabulously-quirky photography of Jack
Gould, we explore homes that are filled with everything from
custom painted toilet seats to taxidermied foxes and from
love beads to pornographic lamp shades. Profiles of the
owners, designers and the pads themselves give us an idea of
just what goes on inside the head of someone who has decided
to throw caution and taste to the wind. As Maranian writes
about one outlandish residence and its equally
unconventional inhabitant:
Part cocktail lounge, part natural history
museum, part erotic gallery, and part Roman Catholic
church -- judging solely from the decor one might jump to
the conclusion that Dan Nadeau is a tortured alcoholic
homosexual priest with a passion for hunting. But he
isn't. He just decorates like one.
Not one to mince words, Dan says the living
room reminds him "of a queer grandfather on speed. It's
comfortable to me, but I can still step back and realize
how fucked up it all is. And that gives me a different
type of pleasure."
The second approach is delightfully practical.
Illustrated with snappy how-to illustrations by Susan Tudor,
Maranian shows us some quick do-it-yourself projects ranging
from turning that useless surfboard into the coffee table of
some dude's fantasy to covering a television cabinet with
fake fur (you knew it would come in handy someday). He also
gives us a tip or two on recycling, inexpensive decorating
solutions, plant care and placement, proper use of lighting,
the acceptable cocktail and the appropriate hangover cure.
There are even some in-the-margin comments on the most
inspiring movies of our time (Barbarella,
In Like Flint, A Clockwork Orange)
and a section devoted to that "Problem Pad." Though judging
by some of these places, problems -- with a capital "P" --
are sticking around big time. Unless you consider thousands
of plastic flowers spray painted gold no problem.
You gotta know that in a bedroom with Santa Fe bed spreads
and walls festooned with automobile hubcaps, a night of
slumber may be fitful, and that a bathroom painted with
fluorescent acrylic paint, decorated with images from a
Robert Crumb hallucination and lit with black light tubes
would likely dissuade regularity. But not all the pads are,
ahem, hideous. Some are places I (or perhaps you) wouldn't
mind occupying. One space that certainly intrigues is the
superbly retro "atomic '50s and... space-age '60s" decorated
pad of Johnny Foam. Filled with molded plastics and
Star Trek set decoration castoffs, it's a "trip
though yesterday's world of tomorrow."
But for all of its overdone spaces and
dad-Brady-on-a-bad-trip interior architecture,
Pad is screamingly entertaining. It has a kind
of guilty pleasure feel about it and takes a completely fun
and nonjudgmental look at those "with a discriminating sense
of style." It demonstrates that all the things in your life
that everyone always said were nothing but useless trinkets
and Salvation Army fodder can be turned into something to be
proud of. Well, maybe not exactly proud of, but useful. Gee,
maybe useful is not the right word. Garish, tawdry,
flamboyant, gaudy, ostentatious? Let's just say
decorative.
Religious iconography, not surprisingly, shows up in a lot
of the pads. Whether it be traditional or pagan, it seems
nearly everyone has a little altar to the idol of their
desire and an appetite for the non-secular. Lounge lizardry
is, as always, a popular motif and tropical themes never
seem to go out of style.
This is the kind of book that would have done wonders for
all those 1970s students with nothing more than shelving
boards, bricks, the hubcaps off the trusty AMC Pacer and a
large bong with which to fill their abodes. Pad
is filled to bursting with ideas aplenty and tips galore and
Maranian's writing is wonderfully irreverent and
refreshingly politically incorrect.
Though not overly large (8 1/2 x 9"), Pad would
make a welcome addition to almost any coffee table and
you'll find yourself poring over it, finding interesting
details and good ideas in the most unlikely places. Share it
with a friend and you'll laugh yourself sick and cringe
until you're sore. Dramatically designed from its faux
crushed velvet, die-cut and besparkled cover to its suavely
laid out sections, Pad, while lovely to look at
is not recommended for everyone's taste. It takes a very
open minded and devil-may-care-whatever-turns-your-crank
approach to decorating which might have some saying, "didn't
I throw that junk out 30 years ago and burn it in a
landfill?" It's every cliché you've ever imagined and
epitomizes every stereotype you could ever think of. A
wonderfully daring kick in the pants to the Better
Homes and Gardens and Architectural
Digest mob of interior design. Pad is a
breath of weird and wonderful fresh air. | July
2000
David
Middleton
is the art and culture editor of January Magazine and
rues the day he threw out his bright yellow plastic mushroom
lamp.
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